Adventures in Social Media

Adventures in Social Media

Most people in business now realise the importance of social media and use it (sometimes) religiously. It can be a powerful tool for generating awareness in a brand, but it can also act as a double-edged sword. A company is sometimes gauged on its social media output,...
Social Media – How Effective is Yours?

Social Media – How Effective is Yours?

If you use social media for your business, well done. You’ve already, no doubt, realised that this medium is a powerful tool for generating awareness in your brand. If you don’t use social media, why not? Is it because you’ve never tried it? Don’t have the time? Tried...

Swallowing Frogs

Networking. Love it or hate it, or think that you hate it and realise that you don’t actually hate it that much at all! I’ve recently started attending a very good networking event. The “We Mean Business” get-togethers at Bailiff Bridge in...

Practice What You Preach!

I recently had a meeting with a potential client who has since turned into a full-blown follower of TrainStorm Media – Halleluiah!! During the course of that preliminary meeting I stated the importance of asking for and acquiring LinkedIn recommendations. She...