The Latest News from the TrainStorm Media Blog
TrainStorm Media like to keep up to date with all new technological advances. We love gadgets, games & apps, showcasing our clients’ sites, pizza & cakes and space exploration. Have a read and tell us if there’s something out there that we’ve missed.
DOES MY BUSINESS REALLY NEED A WEBSITE? Part 9: WE SPEND ALL OUR MONEY ON ADVERTISING – WE CAN’T AFFORD A WEBSITE
A website isn’t an advertising investment, but it does compliment advertising efforts and will help immeasurably. Adverts are and remain the property of the advertising vendor, whereas a website is a communication and marketing tool that belongs to you. Adverts incur...read more
Most people in business now realise the importance of social media and use it (sometimes) religiously. It can be a powerful tool for generating awareness in a brand, but it can also act as a double-edged sword. A company is sometimes gauged on its social media output,...read more
If you use social media for your business, well done. You’ve already, no doubt, realised that this medium is a powerful tool for generating awareness in your brand. If you don’t use social media, why not? Is it because you’ve never tried it? Don’t have the time? Tried...read more
DOES MY BUSINESS REALLY NEED A WEBSITE? Part 8: MY 15 YEAR OLD SON SAYS HE CAN MAKE WEBSITES. IT’S CHEAPER TO GET HIM TO DO OURS
A response we get sometimes when we're discussing the building of websites with clients is that they have a relative (usually a teenaged boy) who's made a website in IT at school. So surely they can build the company website, right? Usually not! Is your 15-year-old...read more
The first thing here is that you might be surprised at how many people are computer literate. Even the most Luddite-like generally have some form of mobile device, and odds on it will be smart enough to allow internet usage. Take a look at the telephone. It was viewed...read more
DOES MY BUSINESS REALLY NEED A WEBSITE? Part 6: WE STRUGGLE WITH COMPUTERS. WE CERTAINLY WOULDN’T BE ABLE TO MAINTAIN A WEBSITE
OK, so maintaining a website isn’t the simplest of tasks if you’re not too comfortable with computers, beyond creating word files and emailing. So leave that to us, the web developers, if you’d like. Updating it with the latest products, relevant dates and the odd...read more
DOES MY BUSINESS REALLY NEED A WEBSITE? Part 5: WE SELL PRODUCTS BUT NOT ONLINE, SO WHY DO WE NEED A WEBSITE?
You may have a high street shop with no intention to sell online, but you still want local people to visit and buy from you. If you sell a line of products / brands that are highly sought after, it’s likely that a lot of potential customers will be constantly...read more
DOES MY BUSINESS REALLY NEED A WEBSITE? Part 4: WE HAD A WEBSITE BUILT YEARS AGO BUT IT DOESN’T DO ANYTHING FOR US
We frequently come across the argument “We had a website built years ago but it doesn't do anything for us”. Usually we’re talking to the potential customer purely because they had a website built years ago and it patently won’t be doing anything for them. Quite often...read more
DOES MY BUSINESS REALLY NEED A WEBSITE? Part 3: WE ALREADY HAVE A FACEBOOK PAGE, SO WHY WOULD WE NEED A SEPARATE WEBSITE?
Have you got a Facebook page? A LinkedIn business page? A Twitter profile? Brilliant! It's easy to set these up - less easy to keep up to them with cogent, interesting and engaging content, but it shows you've at least thought about your web presence. You might even...read more
Having a website involves five basic costs: 1. site design, 2. the development of the site, 3. hosting of the site, 4. maintaining the site, and 5. registering the domain name. Site design deals with the way the site looks. The development of the site is the actual...read more
We've spent years helping SMEs to plan marketing strategies, and we're still amazed how many companies still don't have a website, or even worse, have one that isn't fit for purpose. So does your business really need a website? In truth, every business needs a...read more
Last September, I wrote an article that looked at the advances that are currently taking place in the world of stem cell technology - Digital Immortality – Are You In?. One element being that according to Ray Kurzweil, Google’s director of engineering, an entire...read more
Yesterday, a couple of us TrainStormers met up with a potential new client in Bradford (that's the UK version, not any of the US ones). After the meeting we found that our poor tummies were rumbling, so we set off in search of sustenance. Now, Bradford is a city that...read more
Alex Kirby of AK Yachts has no problem selling his boats. What he does struggle with is finding enough boats to meet demand. This is where Boats 4 Cash comes in. TrainStorm Media is currently building Alex a shiny new AK Yachts website, and Alex had assumed that he...read more
I think most developers would agree that any Internet browser's better than IE. I might be wrong, but actually, I have clients, such as accountants and sports coaches who have moved on to other options for preference. I personally moved onto Mozilla Firefox quite...read more
Networking. Love it or hate it, or think that you hate it and realise that you don't actually hate it that much at all! I've recently started attending a very good networking event. The "We Mean Business" get-togethers at Bailiff Bridge in Yorkshire are extremely well...read more