by TrainStorm | Jun 20, 2019 | General, Social Media
OK, I’ll hold my hands up and admit that the featured image isn’t the best fit for this article. I like the lovely social gathering atmosphere that really can’t have been at Yalta during the Second World War when the Allied hierarchy met. I wonder if...
by TrainStorm | Apr 14, 2019 | Social Media
A website isn’t an advertising investment, but it does compliment advertising efforts and will help immeasurably. Adverts are and remain the property of the advertising vendor, whereas a website is a communication and marketing tool that belongs to you. Adverts incur...
by TrainStorm | Mar 9, 2019 | Social Media
Most people in business now realise the importance of social media and use it (sometimes) religiously. It can be a powerful tool for generating awareness in a brand, but it can also act as a double-edged sword. A company is sometimes gauged on its social media output,...
by TrainStorm | Jul 1, 2018 | Portfolio, SEO, Social Media, Technology
We frequently come across the argument “We had a website built years ago but it doesn’t do anything for us”. Usually we’re talking to the potential customer purely because they had a website built years ago and it patently won’t be doing anything for them. Quite...
by TrainStorm | Jun 7, 2018 | Social Media
If you use social media for your business, well done. You’ve already, no doubt, realised that this medium is a powerful tool for generating awareness in your brand. If you don’t use social media, why not? Is it because you’ve never tried it? Don’t have the time? Tried...
by TrainStorm | Jun 5, 2018 | General, Social Media, Technology
Have you got a Facebook page? A LinkedIn business page? A Twitter profile? Brilliant! It’s easy to set these up – less easy to keep up to them with cogent, interesting and engaging content, but it shows you’ve at least thought about your web...