The Latest News from the TrainStorm Media Blog
This Bites – In More Ways Than One
How are you managing? We know it’s hard at the moment, for everybody, as a lot of our clients are feeling the pinch. We’re still working through, even in some cases without the prospect of being paid, because we know we’ll all come out of the other side one way or...
Should You Bother with Any Other Search Engine Besides Google?
There are more than 2 trillion Google searches each year. While this is a near-incomprehensible number for most people, one way of considering it is that Google owns about 90 percent of the total search market. Yet Google isn’t the only search engine that exists, and...
Any More Houses for Julie?
I woke up one morning last week to the news that the government is planning to cut further education courses at extended diploma and foundation levels. I shouldn't really say that I'm surprised by this knowledge, as our ruling body seems to be so focused...
Social Explosion
OK, I'll hold my hands up and admit that the featured image isn't the best fit for this article. I like the lovely social gathering atmosphere that really can't have been at Yalta during the Second World War when the Allied hierarchy met. I wonder if Josef Stalin...
DOES MY BUSINESS REALLY NEED A WEBSITE? Part 9: WE SPEND ALL OUR MONEY ON ADVERTISING – WE CAN’T AFFORD A WEBSITE
A website isn’t an advertising investment, but it does compliment advertising efforts and will help immeasurably. Adverts are and remain the property of the advertising vendor, whereas a website is a communication and marketing tool that belongs to you. Adverts incur...
Adventures in Social Media
Most people in business now realise the importance of social media and use it (sometimes) religiously. It can be a powerful tool for generating awareness in a brand, but it can also act as a double-edged sword. A company is sometimes gauged on its social media output,...
DOES MY BUSINESS REALLY NEED A WEBSITE? Part 8: MY 15 YEAR OLD SON SAYS HE CAN MAKE WEBSITES. IT’S CHEAPER TO GET HIM TO DO OURS
A response we get sometimes when we're discussing the building of websites with clients is that they have a relative (usually a teenaged boy) who's made a website in IT at school. So surely they can build the company website, right? Usually not! Is your 15-year-old...
DOES MY BUSINESS REALLY NEED A WEBSITE? Part 7: OUR CLIENTS AREN’T REALLY COMPUTER USERS
The first thing here is that you might be surprised at how many people are computer literate. Even the most Luddite-like generally have some form of mobile device, and odds on it will be smart enough to allow internet usage. Take a look at the telephone. It was viewed...
DOES MY BUSINESS REALLY NEED A WEBSITE? Part 6: WE STRUGGLE WITH COMPUTERS. WE CERTAINLY WOULDN’T BE ABLE TO MAINTAIN A WEBSITE
OK, so maintaining a website isn’t the simplest of tasks if you’re not too comfortable with computers, beyond creating word files and emailing. So leave that to us, the web developers, if you’d like. Updating it with the latest products, relevant dates and the odd...
DOES MY BUSINESS REALLY NEED A WEBSITE? Part 5: WE SELL PRODUCTS BUT NOT ONLINE, SO WHY DO WE NEED A WEBSITE?
You may have a high street shop with no intention to sell online, but you still want local people to visit and buy from you. If you sell a line of products / brands that are highly sought after, it’s likely that a lot of potential customers will be constantly...
DOES MY BUSINESS REALLY NEED A WEBSITE? Part 4: WE HAD A WEBSITE BUILT YEARS AGO BUT IT DOESN’T DO ANYTHING FOR US
We frequently come across the argument “We had a website built years ago but it doesn't do anything for us”. Usually we’re talking to the potential customer purely because they had a website built years ago and it patently won’t be doing anything for them. Quite often...
Social Media – How Effective is Yours?
If you use social media for your business, well done. You’ve already, no doubt, realised that this medium is a powerful tool for generating awareness in your brand. If you don’t use social media, why not? Is it because you’ve never tried it? Don’t have the time? Tried...
DOES MY BUSINESS REALLY NEED A WEBSITE? Part 3: WE ALREADY HAVE A FACEBOOK PAGE, SO WHY WOULD WE NEED A SEPARATE WEBSITE?
Have you got a Facebook page? A LinkedIn business page? A Twitter profile? Brilliant! It's easy to set these up - less easy to keep up to them with cogent, interesting and engaging content, but it shows you've at least thought about your web presence. You might even...
DOES MY BUSINESS REALLY NEED A WEBSITE? Part 2: HOW MUCH WOULD IT COST?
Having a website involves five basic costs: 1. site design, 2. the development of the site, 3. hosting of the site, 4. maintaining the site, and 5. registering the domain name. Site design deals with the way the site looks. The development of the site is the actual...
DOES MY BUSINESS NEED A WEBSITE?
We've spent years helping SMEs to plan marketing strategies, and we're still amazed how many companies still don't have a website, or even worse, have one that isn't fit for purpose. So does your business really need a website? In truth, every business needs a...
Digital Immortality – Are You In? Part 2
Last September, I wrote an article that looked at the advances that are currently taking place in the world of stem cell technology - Digital Immortality – Are You In?. One element being that according to Ray Kurzweil, Google’s director of engineering, an...
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Phone: 07939 134494